Privacy Policy and Use of Cookies

Last Updated: October 16, 2025

This Privacy Policy describes how Esperanza Flowers (“Esperanza Flowers”, “we”, “us”, or “our”) collects and processes personal information when you use our website esperanzaflowers.com and its related services (collectively, the “Services”). This Privacy Policy is intended for customers and users in the United States and is designed to comply with applicable U.S. consumer privacy laws and regulations.

Please read this Privacy Policy carefully before using our Services or providing us with any personal information. By accessing or using the Services, you agree that we may collect, use, and share your personal information as described in this Policy. If you do not agree with our practices, please do not use the Services. We may update or modify this Privacy Policy from time to time, and any changes will be effective when posted with a revised “Last Updated” date. Your continued use of the Services after any changes signifies your acceptance of the updated policy.

You understand that Esperanza Flowers may store and process your information on servers located in the United States or other jurisdictions. By using the Services, you consent to the transfer and processing of your personal information in the U.S. and in any other country where we or our service providers maintain facilities. We collect and retain personal data in accordance with data minimization principles, meaning we only collect what is necessary for the purposes described in this Policy.

Our Services are intended for use by adults. By providing personal information to us, you represent and warrant that you are at least 18 years of age (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children under 13 years old, and if we become aware that a child under 13 has provided us with personal data without parental consent, we will promptly delete such information in accordance with the U.S. Children’s Online Privacy Protection Act (COPPA).

If you have any questions, concerns, or suggestions regarding this Privacy Policy or if you need to update or correct your personal information, please contact us at:

Esperanza Flowers
Attn: Privacy Compliance
[Address in the United States – to be added]
Email: sales@esperanzaflowers.com

Information We Collect

We only collect the personal information that is necessary to operate our business and provide you with our Services. The types of personal information we may collect include:

Contact and Identity Information: For example, your name, email address, telephone number, and postal address (billing and shipping address). We collect this information when you create an account, place an order, or otherwise provide it to us so we can process your orders and communicate with you.
Order Details: Information about the products you purchase or inquire about, including order details, the date and time of purchase, any customization requests, and transaction-related information that does not include banking data. We use this information to process and fulfill your orders, and for our internal records.
Payment Information: We do not directly collect or store your sensitive payment details such as credit card numbers or banking information. Payments on Esperanza Flowers are processed through secure third-party payment processors (e.g., credit card services or PayPal), and any payment information you provide is transmitted directly to those providers. We only receive limited information about the transaction (for example, confirmation that payment was made or billing information), but not your full card or bank details.
Account Credentials: If you register an account on our site, we collect your login credentials such as a username or email address and password. This is used to create and secure your account. (Please choose a strong password and keep it confidential.)
Communications: We retain copies of your communications with us. If you contact us via contact forms, email, phone, or chat, or if you respond to surveys or provide feedback, we may collect your name, email, phone number, and the content of your message or feedback.
Usage and Technical Data: When you use our website, we automatically collect certain information about your device and how you interact with our site. This may include your IP address, browser type and version, device identifiers, operating system, referring URLs, pages viewed, links clicked, and the dates/times of access. We collect this data through cookies, web beacons, and similar tracking technologies (described in the “Cookies and Tracking Technologies” section below) to help us understand how users navigate our site and to improve our Services.
Geolocation Data: We may infer general location information (such as city or state) from your IP address or shipping information to personalize content (for example, showing relevant products or estimating shipping times) and for fraud prevention.
Marketing Preferences and Feedback: Information about your preferences, such as subscription to our newsletter or marketing communications, and your responses to promotions or surveys. We record whether you have opted in or out of marketing communications.
Other Information You Provide: Any other information that you voluntarily provide to us when using our Services. For example, if you participate in a promotional campaign, leave a product review, or submit any content (like photographs or testimonials), we will collect whatever information you choose to provide.

We do not collect any sensitive personal information such as Social Security numbers, driver’s license numbers, or medical information, as these are not required for our Services. We also do not seek to collect any special categories of personal data (such as information about race, ethnicity, health, or religious beliefs) from our users. Please refrain from providing such information on our platform.

How We Use Your Information

We use your personal information (personally identifiable information) to provide you with our services, to tailor our services to your preferences and requests, to communicate with you, and to deliver interest-based advertising. In particular, we use the information we collect for the following purposes:

To Provide and Deliver Services: We use your information to process your orders and transactions, arrange for deliveries, provide the products and services you request, and fulfill our contractual obligations to you (for example, using your address to ship your flowers and your email to send order confirmations).
To Communicate with You: We may use your contact information to send you service-related communications, such as order confirmations, shipping notifications, customer support responses, and notices of changes to our terms or policies. We also use your information to respond to your inquiries, requests, and feedback.
Customer Service and Support: Your information helps us provide effective customer service, handle inquiries or complaints, and ensure we can contact you about any issues with your order (such as delivery issues or product availability).
To Personalize Your Experience: We may use your data to tailor our Services to your needs and preferences. For example, we might remember your past orders, your flower preferences, or display content and product recommendations that align with your interests.
Marketing and Promotional Communications: With your consent or as otherwise permitted, we use your email or other contact details to send you newsletters, promotions, or offers about our products and services that we believe may interest you. You can opt out of marketing emails at any time by clicking the unsubscribe link in those emails or contacting us. We will not send you marketing communications if you have asked us not to.
Interest-Based Advertising: We use information about your interactions with our site and other websites (collected via cookies and our advertising partners) to provide you with advertisements targeted to your interests. This means we or our advertising partners may show you ads for Esperanza Flowers on other websites or social media platforms, based on your activity on our site. (For example, if you browsed our bouquet selection, you might later see an ad for our bouquets on another site.)
Analytics and Improvements: We process usage and technical data to analyze how our customers use our website, to understand what is working well and what could be improved. This helps us troubleshoot problems, perform data analysis, test new features, and improve the quality and functionality of our Services. We also use aggregated, non-identifying information to understand overall user trends and metrics (such as total number of visitors, popular pages, and conversion rates).
Security and Fraud Prevention: We may use personal information to protect our platform, our business, and our customers from fraud, unauthorized transactions, claims, and other liabilities. This includes using information to verify identity, detect security incidents, and prevent misuse of our Services.
Legal Obligations and Compliance: We will use or disclose your information as necessary to comply with applicable laws, regulations, legal processes, or governmental requests. For instance, we may process your data to satisfy tax and accounting requirements, or to respond to a subpoena or court order. We also may use your information to enforce our Terms of Service or other agreements, or to protect our rights and the rights of others (for example, to investigate fraud or address security issues).
Other Purposes: We may use your personal information for any other purpose that we disclose to you at the time of collection or otherwise with your consent.

How We Share Your Information

We understand the importance of keeping your personal information safe and private. For that reason, we do not sell or rent your personal information to third parties. We are in the business of selling flowers, not your data. However, we may share your personal information with certain parties in the following circumstances, as necessary to run our business and provide our Services:

Service Providers: We share your information with trusted third-party service providers who perform services on our behalf. For example, we use external companies for payment processing, shipping and delivery (such as courier services), website hosting, data analytics, email distribution, marketing assistance, and customer support tools. These service providers are given access only to the information necessary for them to perform their specific tasks, and they are contractually obligated to protect your information and use it only for those purposes.
Business Partners and Organizations: If you participate in a special program such as a fundraising campaign, promotion, or collaborative offer through our website, we may share relevant information with the associated partners or organizations to facilitate that program. For example, if you order flowers as part of a nonprofit fundraising campaign hosted on our site or through a plugin, we may share your name or order details with the charitable organization so that they can acknowledge your support. Notwithstanding the foregoing, the groups, organizations, or individuals that carry out fundraising activities or events using tools available on the Esperanza Flowers website manage and control the information of their members directly, under their own privacy policies, without the involvement of Esperanza Flowers.
Legal Requirements and Protection: We may disclose your information if required to do so by law or in response to valid requests by public authorities (for example, to comply with a subpoena, court order, or government demand). We may also share information when we believe in good faith that disclosure is necessary to protect our rights, property, and safety or those of our customers, to investigate fraud, or to enforce our Terms of Service.
Business Transfers: In the event that Esperanza Flowers undergoes a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets, personal information (customer data) may be among the assets transferred. We will ensure that any such transfer is subject to agreements that require your information to remain protected, and we will notify you via a notice on our website or other means if such a transfer results in a material change in the handling of your personal information.
With Your Consent or At Your Direction: We may share your personal information with other third parties if you request or direct us to do so, or if you have given us your explicit consent. For example, if you ask us to share your testimonial on our social media pages, or if you use integrations that require us to send data to a third party, we will do so with your permission.

Aside from the purposes described above, Esperanza Flowers will not share your personal data with third parties. In particular, we do not provide your personal information to third-party advertisers or marketing companies for their independent use without your consent. If in the future we ever need to share your information in a way not covered by this Privacy Policy, we will notify you and obtain consent as required.

Third-Party Services and Links

Our website may contain links to third-party websites, plug-ins, or services (for example, social media platforms, payment gateways, fundraising platforms, or other tools). If you click on those links or integrate with those services, you may be providing information to the third parties that operate them. Please note that Esperanza Flowers does not control the privacy practices or content of such third-party sites or services, and their handling of your data is governed by their own privacy policies and terms of use. We encourage you to review the privacy policies of any third-party website or service that you visit or use.

For example, if you make a payment on our site, you might be redirected to a secure payment processor’s platform which will collect your payment information. That payment processor (such as a credit card service or PayPal) will have its own privacy policy governing the information you provide to them. Similarly, if our site is integrated with a fundraising platform or an online store operated by a partner, any information you provide through those avenues will be subject to that partner’s terms and privacy practices. Esperanza Flowers is not responsible for the privacy or security of information you provide to any third-party applications or websites, even if accessed via our site.

Disclaimer: Esperanza Flowers is not responsible for any unauthorized access, leakage, or misuse of your personal information that is due to causes outside of our control, including any mishandling by third-party platforms connected to our site (such as payment plugins or linked fundraising stores). Each third-party platform is solely responsible for how it handles the data you provide in its own environment. By using such third-party services, you acknowledge that your information will be subject to the rules and security measures of those third parties, and Esperanza Flowers disclaims any liability for losses or damages that may result from the misuse of your information by these third parties.

Cookies and Tracking Technologies

Like many websites, we use cookies and similar tracking technologies to enhance your experience and to collect information about how you use our site. Cookies are small text files that a website transfers to your computer or device when you visit it. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until they expire or you delete them). These technologies help our site recognize your browser or device, remember your preferences, and understand usage patterns.

How we use cookies: We may use cookies and similar tools to:

Remember the items in your shopping cart and process your orders.
Recognize you when you return to our site, so you don’t have to re-enter information and we can personalize your experience (for example, remembering your preferences or login status).
Collect information about how visitors use our site, such as which pages are visited and which links are clicked. This helps us analyze site traffic and user behavior so we can improve our website design, products, services, and marketing campaigns.
Deliver content and advertisements that are relevant to your interests. For instance, cookies allow us and our advertising partners to show you targeted ads on our site or elsewhere, based on your browsing activity and inferred interests.
Ensure the website functions properly and securely, and to help prevent fraudulent activity.

We do not use cookies to store sensitive personal information such as your name, address, or credit card numbers in plain text.

Third-Party Cookies: Some cookies or tracking technologies on our site are placed by third parties. For example, we use Google Analytics and similar analytics tools to understand how users engage with our site; these providers may set cookies through our site to collect usage data (such as pages viewed, time spent, and interactions). We also partner with advertising networks (like Google, Facebook, or others) that may use cookies or pixels to collect information about your browsing on our site and other websites, in order to show you tailored ads. These third parties may be able to associate the information they collect with other data they have about you from other sources. We do not control the data collection practices of these third parties beyond allowing them to collect information for the purposes noted, and their activities are governed by their own privacy policies.

Your Choices: Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies or alert you when cookies are being sent. Please note that if you disable or delete cookies, some features of our site (such as retaining your cart items or maintaining your logged-in session) may not function properly.

By using our website, you consent to our use of cookies and similar tracking technologies as described in this Privacy Policy. If you prefer not to accept cookies, you should adjust your browser settings or refrain from using our site.

Data Security

Esperanza Flowers takes the security of your personal information seriously. We implement a variety of administrative, technical, and physical security measures to help protect your personal data from unauthorized access, loss, misuse, or alteration. These measures include encryption and secure protocols for data transfer where applicable, access controls to restrict personal data to employees and service providers on a need-to-know basis, and regular monitoring of our systems for vulnerabilities.

However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security of your data. You use our Services and provide information at your own risk, and Esperanza Flowers cannot warrant that our security measures will prevent every unauthorized attempt to access, use, or disclose personal information.

In the event of a data breach that affects your personal information, we will notify you and the appropriate authorities as required by applicable law, and will take all reasonably necessary measures to mitigate the breach.

Limitation of Liability for Data Handling: Except as prohibited by law, Esperanza Flowers will not be responsible for unauthorized access to or theft of your information that is beyond our reasonable control. We are also not responsible for any information leak or mishandling of information provided by you for the purpose of our Services, nor for any use or misuse of your information by other platforms that are integrated with our site (such as third-party payment processors or fundraising partners), as explained in the section above. We encourage you to take steps to protect your own information as well, such as keeping your account credentials secure and logging out after using our Services.

Your Privacy Rights

Depending on the laws that apply to you (for example, if you are a resident of certain U.S. states like California, or other jurisdictions), you may have specific rights regarding your personal information. Esperanza Flowers is committed to honoring applicable data privacy rights, which may include:

Right to Know/Access: You have the right to request that we disclose what personal information we have collected about you, including the categories of information, the sources of that information, the business or commercial purpose for collecting it, and the categories of third parties with whom we share it. You may also have the right to request a copy of the specific personal information we have about you.
Right to Correction: You have the right to request that we correct any inaccuracies in your personal information, taking into account the nature of the information and the purposes of processing.
Right to Deletion: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (for example, we may retain information as required or permitted by law, such as for completing transactions, detecting security incidents, or complying with legal obligations).
Right to Opt-Out of Sale/Sharing: You have the right to opt out of the “sale” of your personal information or the sharing of your personal information for targeted advertising purposes, as those terms are defined under applicable law. However, as noted above, we do not sell your personal information to third parties. If in the future we were to engage in practices that are considered a “sale” or “sharing” under applicable law, we will provide a method for you to opt out.
Right to Opt-Out of Marketing: You can opt out of receiving marketing emails from us at any time by using the unsubscribe link in the email or contacting us. (Even if you opt out of marketing messages, we may still send you transactional or service-related communications, such as order updates.)
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. This means that if you exercise your rights in good faith, we will not deny you our goods or services, charge you different prices, or provide you a different level of quality of services just because you exercised your privacy rights.

To exercise any of your applicable privacy rights, please contact us at sales@esperanzaflowers.com with your request. We may need to verify your identity before fulfilling certain requests, by asking you to provide information that matches our records. We will respond to your request within the time frame required by law (generally within 30 to 45 days). If we need more time or cannot fulfill your request (due to a legal exception), we will inform you of the reason and the extension period by email.

Please note that these rights are subject to various conditions and exceptions under applicable law. For example, we might not be able to delete certain information if it is necessary to complete a transaction you requested or if required for legal compliance. Rest assured that if you disagree with a decision we make regarding a request, you may contact us for further review.

Children’s Privacy

Our Services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If you are under the age of 13, please do not use our website or send us any personal information. In the event we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information as quickly as possible.

Additionally, as noted above, you must be at least 18 years old (or the age of majority in your jurisdiction) to use the Esperanza Flowers Services or to provide your information to us. If you are a minor between 13 and 17 years old, you may use the Services only with the involvement and consent of a parent or guardian. Parents or guardians should supervise the activities of minors to ensure no personal information is provided without consent.

If you believe that a child under 13 may have provided us personal information, please contact us immediately at sales@esperanzaflowers.com so that we can take appropriate action.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will post the updated Privacy Policy on this page and update the “Last Updated” date at the top. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

If we make any material changes to this Policy, we may also notify you by means of a prominent notice on our website or via email (if you have provided an email address) prior to the change becoming effective. Your continued use of our Services after any update to this Privacy Policy will indicate your acceptance of the changes.

Contact Us

If you have any questions or comments about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, please do not hesitate to contact us:

Email: sales@esperanzaflowers.com
Phone: +1-414-255-0818 (Available Mon–Fri, 8:00 AM – 5:00 PM CST)

(You may also write to us at our postal address once available. As our business is currently in the process of formal establishment, a mailing address for privacy inquiries will be provided here as soon as possible.)